The Manufacture of Wants
Essay · society · September 2026 A century ago the people who built the consumer economy wrote down what they were doing: training people to want new things before the old ones wore out, keeping them reasonably dissatisfied, lending them the money, making consumption a way of life. The evidence that it worked is not as simple as the story, but it points one way: persuasion, credit and status competition made us buy more, and to buy more we worked more.